Super Celebration Site Locations Set for Super Cars Super Celebration Shuttle Service Schedule, Text Times Program Announced

PRESS RELEASE

 January 24, 2012FOR IMMEDIATE RELEASE

Super Celebration Site Locations Set for Super Cars

Super Celebration Shuttle Service Schedule, Text Times Program Announced

Indianapolis – The 2012 Indianapolis Super Bowl Host Committee announced today the Super Celebration Sites, along with key locations around the city, will be hosting Super Cars during Super Bowl weekend. The Super Cars program will showcase 33 Indy Cars, with 32 cars representing each NFL franchise team and one car representing Super Bowl XLVI. The Super Bowl Host Committee, partnering with Indy Racing Experience, will unveil the cars on Friday, January 27 along Meridian Street just south of Monument Circle.

The Super Bowl Host Committee will also showcase the Super Cars at the Indianapolis Motor Speedway along the “yard of bricks,” Pagoda, and a few other locations during the media party on Tuesday, January 31. Then, the Super Cars will race to their Super Bowl weekend destinations for ultimate NFL fans to visit their favorite teams’ car.

Each of the following Super Celebration Sites, along with key locations around the city, will host a Super Car during the Super Bowl weekend. You can find all of these addresses, telephone numbers, and Super Car visiting hours on: www.indianapolissuperbowl.com/super-cars.

The NFL franchise team car assignments for each location include:

Other key locations hosting a NFL team car are as follows:

The Super Bowl Host Committee has partnered with the smart phone application, FourSquare, to use its venue “check-in” feature. Fans will race to these Super Car locations and “check in” while taking their picture with the unforgettable Super Car.

Super Celebration Site Shuttles – February 2 – 4 Only

Many of the Super Celebration Sites will offer shuttle service to and from downtown for guests and residents or from hotels to restaurant destinations for guests. Communities offering shuttles

include: Zionsville, Greenwood, Broad Ripple, Plainfield, Keystone, Carmel, Fishers, Shelbyville, Greenfield and Mass Avenue and Fountain Square. Most Super Celebration Site shuttles will run from 11:00 a.m. – 10:00 p.m. with routes from a designated bus stop in each community to a centralized bus stop on Washington Street near West Street in downtown Indianapolis. The Mass Avenue and Fountain Square shuttles will be a circulator that will run continuously Thursday, Friday and Saturday from 11:00 a.m. – 2:00 a.m. with several stops along the way. Visit websites for each community to learn details for each shuttle program. Links to community websites are located on http://www.indianapolissuperbowl.com/super-celebration-sites/

For more information about transportation and parking, visit a specially-designed Web portal called “Know Before You Go” under the Transportation and Parking section of the Indianapolis Super Bowl website. It includes detailed instructions about road restrictions, recommended travel routes, downloadable maps, event parking in support of the NFL Experience and Super Bowl Village, and Park and Ride options. It will include real-time updates accessible directly on the site or by signing up for e-alerts. Know Before You Go will assist local residents and out-of-town visitors with the information necessary to best navigate downtown for work and various Super Bowl events.

Text Times Program Assist Visitors

From January 27 through February 4, “Street Team” volunteers (or mobile concierges) will be assisting visitors. The concierges will be easily identified by their bright orange feather flags with question marks on them. Downtown restaurants will be communicating via text regularly with the mobile concierges providing current wait times. Visitors wanting to grab a bite to eat will be given restaurant options with open seating availability with 45 minutes or less.

"Our restaurant "Text Times" program was designed to help visitors easily find a place to eat," said Susie Townsend, Vice President of Guest Welcome and Super Service for the 2012 Indianapolis Super Bowl Host Committee. "As downtownrestaurants have open seating available, they communicate this information to the Street Teams. It's a ’win-win’ for all."

About Super Celebration Sites

The communities serving as Super Celebration Sites include: Anderson, Bloomington, Broad Ripple, Carmel, Columbus, Fishers, Fountain Square, Greenfield, Greenwood/Franklin, Indiana Avenue, International Marketplace, Mass Ave, Keystone Crossing, Lafayette-West Lafayette,Muncie, Noblesville, Plainfield, Richmond, Shelbyville, Zionsville.  

Each site will have official housing for NFL fans and guests, established restaurant destinations, cultural and other hospitality amenities such as shopping or attractions, a local committee to organize events and a defined indoor area to serve as a welcome center. Super Celebration Sites also commit to participating in a number of the Super Bowl Host Committee’s community programs which are geared toward enhancing the lives of its citizens including:

• ·         1^st & Green
• ·         NFL Emerging Business
• ·         Super Cure
• ·         Super Kids, Super Welcome
• ·         Super Scarves
• ·         Super Service

More information can be found at www.IndianapolisSuperBowl.com/super-celebration-sites andhttp://www.IndianapolisSuperBowl.com/super-cars.

About the 2012 Indianapolis Super Bowl Host Committee

The purpose of the 2012 Indianapolis Super Bowl Host Committee, as defined by the NFL, is to centralize the planning and execution of the 2012 Super Bowl through one entity to ensure coordination of all efforts and community resources. The Host Committee serves as an extension to the National Football League in the local community, as the city's ambassador to incoming Super Bowl fans, guests, and corporations, and as a manager of local resources such as city services, event venues, accommodations, and thousands of volunteers. For more information, visit: http://www.IndianapolisSuperBowl.com.

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